If you follow KnickerPicker on Twitter you’ll probably have caught wind of plans for a KnickerPicker makeover.

It’s been nearly 2 years since Scenestealer created the world’s first online dressing room at KnickerPicker.com- but what an amazing 2 years it’s been.

KnickerPicker has created a real buzz in the fashion industry: it was named Marie Claire’s favourite website in 2008, it is linked to by more than 35,000 websites, blogs and forums around the world, and it currently receives over 10,000 unique visitors a day, and an average of 500,000 visitors per month.

Last year we re-vamped the website with over 300 products and 2 extra models. We also added in some neat features- like the jog tool for sports bras.

This year we decided to make KnickerPicker mobile- and what better way to achieve that than with an Iphone application. Now you can pick your Knickers on the move!

Now we’re ready and raring to go for a whole new look. We’ve drawn up the final designs and the build is now well underway. There will be a few surprises and some more cool features..but we wouldn’t want to give too much away.

So watch this space for more info- or leave your comments below to let us know what features you’d like to see on KnickerPicker.com.

Here at Scenestealer we’re always telling you how good Viral video is for SEO. However, Viral video isn’t the only tactic you should employ.

Its quite simple: blogging is great for your SEO and your search engine visibility. Starting a blog updates your website with fresh content, attracts links and improves your search results. Lets use my blog on Sophie Reade as an example.

Last Friday I told you that Sophie Reade from Big Brother (or Dogface as she’s now known) stars as “Action Amy” in Fun2Play. Well that blog has produced some pretty amazing results.

If I take a look at the Scenestealer Google Analytics report, I can see that traffic to the Scenestealer website increased eight-fold over the weekend.

The traffic source: People doing Google searches for Sophie Reade on Fun2Play. For example there were 56 visits from people searching for “Action Amy”, 53 visits from people searching for “Sophie Reade” and 24 visits from people searching for “Zoo today girls” (If you remember Fun2Play is also on Zoo Today where you can play with the embedded girls).

And that’s just the tip of the iceberg, there were also hundreds of visits from people searching for various combinations of “Action Amy”, “Fun2Play“, “Sophie Reade”, “Sophie Reade Video” and “Fun2Play girls”.

Of course, the Sophie Reade blog is slightly unusual because she is starring in Big Brother and there are lots of people searching for pictures and information about her. However, if you think about it, all you need to do is blog about relevant news and information that relates to your industry and you’re away.

For example, because Scenestealer is a digital media company that specialises in interactive video, we regularly comment on Viral Videos, (like Compare the Meerkat) digital ad campaigns (Alien Vs Predator) and video trends (Embedded video). We make these blogs relevant by linking in Scenestealer services and why we think its great for you.

And there we go, I’ve just done it again. I’ve blogged about something relevant and interesting and managed to tell you about Scenestealer in the process. Job done.

A zoo in New York has launched a viral campaign to put pressure on their Governor to keep state funding of zoos and botanical gardens.

In budget proposals for this year, Governor Paterson has cut state funding for zoos by 50%. The zoos say that the cuts will force many of them to close.

So the Bronx zoo is fighting back with a cute viral campaign featuring a porcupine. The video isn’t very slick- but it definitely gets the message across. And who knew porcupines were so cute?

Check out the video here: http://www.wcs.org/ (the video is on the left side below the header labelled “Watch this video and send it to your friends”).

NMA has named Compare the Meerkat as it’s campaign of the month. Ahh…i love this advert…cute meerkats and a thoroughly stupid idea asking me to compare meerkats instead of car insurance providers. What a fantastic idea.

Like all good viral ideas the campaign has translated brilliantly across various mediums. Aleksandr (the star of compare the Meerkat) has 30,000 friends on facebook and 1000 twitter followers. He also has his own website where you can compare meerkats (and it’s all written from Aleksandr’s foreign perspective- which kind of reminds me of the way Lolcats speak).

Anyway- i love this campaign. Like NMA, I would like to see them do something clever with this whilst everyone is still listening- something engaging and cool.