NMA has named Compare the Meerkat as it’s campaign of the month. Ahh…i love this advert…cute meerkats and a thoroughly stupid idea asking me to compare meerkats instead of car insurance providers. What a fantastic idea.

Like all good viral ideas the campaign has translated brilliantly across various mediums. Aleksandr (the star of compare the Meerkat) has 30,000 friends on facebook and 1000 twitter followers. He also has his own website where you can compare meerkats (and it’s all written from Aleksandr’s foreign perspective- which kind of reminds me of the way Lolcats speak).

Anyway- i love this campaign. Like NMA, I would like to see them do something clever with this whilst everyone is still listening- something engaging and cool.